Privacy Policy

Overview

This Privacy Policy explains how Primetide, doing business as Primetide (“Primetide,” “we,” “us,” or “our”), collects, uses, and discloses information in connection with your access to and use of our website and your purchase of our research products. By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the website.

Our products are sold strictly for in-vitro laboratory research use only and are not intended for human or animal consumption. We do not provide medical, telehealth, or diagnostic services, and we do not collect Protected Health Information (PHI). This Privacy Policy is intended for users residing in the United States. If you access the website from outside the United States, this Privacy Policy may not apply.

Minors

Our website and products are intended solely for qualified researchers who are at least 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a minor, we will promptly delete that information. If you believe we may have collected information from a minor, please contact us at finance@primetide.com.

Information We Collect

We may collect the following categories of information:

• Personal Information: Name, email address, phone number, billing and shipping address, and demographic information.
• Account Information: Username, password, and order history.
• Research & Eligibility Information: Information you provide to confirm your affiliation with a laboratory, institution, university, or other research facility and your qualification to purchase research-use products.
• Payment Information: Billing details and information necessary to process e-Check/ACH or other payments. Payment card data is handled by our payment processors and is not stored by us.
• Device Information: IP address, browser type, operating system, and browsing activity.
• Location Information: Approximate geographic location based on your device or IP address.
• Usage Information: Information about how you interact with the website.

How We Collect Information

We collect information directly from you when you:

• Register for an account
• Place an order or complete a purchase
• Complete forms, surveys, or eligibility verification
• Communicate with us through the website, email, or SMS

We also use cookies and similar technologies to collect usage and technical data. Cookies help us understand user preferences, enhance website functionality, and improve overall performance.

How We Use Information

We may use your information to:

• Process and fulfill orders for research products
• Verify that purchasers are qualified researchers and screen orders for compliance with our Terms and applicable law
• Provide, operate, and improve our website and products
• Communicate order updates and, where permitted, marketing communications
• Analyze usage trends to improve website performance and user experience
• Detect, prevent, and address fraud, misuse, or security issues
• Comply with applicable laws, regulations, and legal obligations

Information Sharing

We may share your information with:

• Service providers that support our operations, such as payment processors, shipping and fulfillment carriers, and IT, hosting, and analytics providers
• Regulatory, law enforcement, or legal authorities when required by law or to enforce our Terms and Conditions
• A successor entity in connection with a merger, acquisition, financing, or sale of assets

We do not sell your personal information. Text messaging originator opt-in data and consent will not be shared with any third parties, and mobile information will not be sold or shared with third parties for their own marketing or promotional purposes.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the website, remember your preferences, measure performance, and support marketing. You can manage or disable cookies through your browser settings; however, some features of the website may not function properly if cookies are disabled.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information, and electronic transmissions are secured using SSL or equivalent technology. However, no system can be guaranteed to be completely secure, and we cannot guarantee the absolute security of your information.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, maintain business and order records, and comply with our legal obligations, after which we delete or de-identify it.

Your Choices

You may opt out of marketing communications at any time, manage cookies through your browser settings, and request access to, correction of, or deletion of your account information by contacting us at finance@primetide.com. We will respond to verified requests consistent with applicable law.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies before providing any information.

Updates to This Privacy Policy

We may update this Privacy Policy periodically. Material changes will be reflected by updating the “last updated” date above, and your continued use of the website constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at finance@primetide.com.